Product design - IKI Coffee Select

"IKI Coffee Select - 粋 咖啡" is a new startup brand for premium coffee in Taiwan. Recognizing that many premium coffee bean brands prioritize product quality over the overall experience, our aim is to not only provide high-quality coffee but also to offer consumers an exquisite and enjoyable experience, akin to savoring fine wine.

The initial requirements for this brand launch primarily include brand image positioning, logo design, product packaging, and the creation of an entire real-world sales experience.